Avilés Auto wanted to set themselves apart from other dealerships’ usual hard sale strategies through branding. The approach was to treat the used cars dealership as a brand in itself in terms of graphic personality and a voice of its own. We used branding strategies that are usually reserved for individual car brands, but in this case for a dealership selling many brands of cars. This branding, combined with a strong marketing and sales strategy, made the dealership more visible and placed it on the #1 position of almost-new cars in Puerto Rico.
Logo • Brand Development • Brand Voice • Environmental Graphics • Art Direction + Photography • Social Media Strategy