Avilés Auto is a used car dealership in Caguas, Puerto Rico. Our goal was to design the Dealer of the Future. Used car dealers are typically big, open spaces with cars parked all over and a roof with the administrative offices. For Avilés Auto’s design, we decided to break this mold. We created a plaza in the middle of the dealer to showcase the cars. Creating a 60-foot long space without any columns was the biggest challenge in creating this plaza. The plaza is located in a direct line of sight to the street in front of Avilés Auto. Administrative and sales offices were moved to the corners of the building. This allows the vehicles, and the way they are exhibited, to be the most important part of the design.
Logo • Brand Development • Brand Voice • Environmental Graphics • Art Direction + Photography • Social Media Strategy
The Avilés Auto project presented unique challenges because it took place right after Hurricane Maria and we had limited space. Avilés Auto is 4,000 sq ft. and has two levels. The project had a budget of $800,000. This forced us to take into account the materials we used and how we used them. Materials were a crucial component of this design because they are all very industrial. We used exposed concrete, structural steel, crystal, and perforated metal for the facade, which creates visibility to the outside. These are all materials that are used in the industrial production of cars. We wanted Avilés Auto to have a car production feel to it.
The Avilés brand is integrated into the Avilés Auto’s experience. The tones of blue are displayed in the facade and the handlebars inside. The Avilés logo is featured in the building facade that faces the street. The concrete elements in the facade are organized in a way that resembles the lines found in Avilés’s logo.
The Avilés brand is integrated into the Avilés Auto’s experience. The tones of blue are displayed in the facade and the handlebars inside. The Avilés logo is featured in the building facade that faces the street. The concrete elements in the facade are organized in a way that resembles the lines found in Avilés’s logo.
The Avilés brand is integrated into the Avilés Auto’s experience. The tones of blue are displayed in the facade and the handlebars inside. The Avilés logo is featured in the building facade that faces the street. The concrete elements in the facade are organized in a way that resembles the lines found in Avilés’s logo.
