Naming your brand is one of the first (and most important) steps into launching your brand and business. 

After a long time in the industry for brand design and brand growth, we have seen a great array of names, designs and unique product experiences that slowly and surely create the history of a brand. Up next we’ll be sharing some information along with some do’s and don'ts of naming your new brand that you should definitely consider.

Let’s get started!

  1. Invest time and thought into the perfect name

Naming your brand is a huge decision that involves developing unique concepts and should take into account more than just the obvious. In the competitive landscape we live in, your brand should be able to stand out from the crowd and portray your product or service accordingly. You can do this by separating time to be able to brainstorm a name or plan a naming session. Brainstorming is free and can be effective, but do not be afraid to reach out to professionals in order to help you elevate and build on your ideas. Providing a brief about the product or service history, doing group brainstorming exercises and research, you can obtain a guaranteed unique and informed decision for a name.

  1. Research precedents and learn your differentiators

Naming your brand involves research, not only etymological or historical, but also about your competitors, industry leaders, and product categories. Learning what your brand is bringing to the table that differentiates it from similar products or brands is a major factor. Invest time and energy on defining your brand, because it will definitely generate a better result.

We combined the company's founder's name, Lucienne, with morphemes for “light” and “one hundred” to elegantly convey how they guide and illuminate high-profile institutions.

  1. Get acquainted with name types

Some of the most popular name types are:

Founders - Named directly after their founder(s), if it’s a family based brand, having the founder’s name is a viable choice for recognition. Note: these can require a lot of positioning if the family name is not as famous on its own.

Lexical - These names are heavily based on sound, memorability, and altering known words. They thrive on misspelled words or modifications that result in clever branding.

Evocative - Evocative names do just that! Evoking feelings, profound meaning, use of metaphors, and bringing a possibility for several dimensions in terms of product and positioning.

Invented - Creating a name from scratch, something that doesn’t exist, and is purely a result of your imagination. These names have the meaning you assign to them and branding will help define that.

Descriptive - A name that evidently refers to your product or service. Descriptive names are come-as-you-are approachable and with the right efforts can thrive and build great recognition and awareness, as well as helping communicate the brand story correctly. These names tend to be less creative and harder to register.

EXTRA TIP: If you are up for the challenge and have the budget for it, remember you can always re-brand on a level that better suits your business, like a partial re-brand or a total re-brand. It’s important to remember that it can also be very difficult to change your brand’s name successfully while maintaining brand awareness.

Learning about the process can help you come to a meaningful and informed decision for a brand name that cannot and should not be changed. It is a commitment not to be taken lightly! With these tools, your brand name can thrive and embody your product’s story.  

Want to know more? Check out our Muuaaa TipZzZ episode on Naming on our Instagram page! Our Founders Celina Nogueras and Miguel Miranda answer the most pressing questions about naming your brand like:

  • Choosing a name a that evokes a feeling
  • Aim for easy short or catchy. Be creative!
  • More than one language as an added value


Muuaaa Design Agency is a design agency with over 10 years of experience in the industry. We focus in design and multidisciplinary branding for digital marketing, brand growth, content creator, retail architecture along with many other services.

Want to chat about how to take your brand to the next level? Send us a message at!

Stay up to date! Follow us on: Facebook, Instagram and LinkedIn!