Why Food Photography & Styling are important, now more than ever!
If you run a restaurant, bar, or any similar business in the Food & Beverage Industry, you may be aware of the importance of having great pictures that showcase your product in an appetizing way.
Worldwide lockdowns during COVID-19 drove an accelerated adoption of food delivery apps like Uber Eats, Uva!, DoorDash and others. With strict measures in place to keep everyone in their homes, people started searching for ways to bring recreate the restaurant experience at home. Food and beverge brands and businesses were forced to quickly shift the way they approached customers, heavily prioritizing websites, social media, digital content and mobile.
All these outlets have one thing in common - visuals and photography play the most important roles in attracting customers. Not only is your menu and social media presence the first thing a customer will look for and see, but it can be a defining factor on whether they’ll make the purchase or keep scrolling for something else. So, how important is food photography and food styling for your business?
Food Photography and Food Styling create a visual appeal for consumers. In order to attract, persuade, and ultimately convert potential customers into purchasing food from your business, the products must first and foremost be displayed in an attractive and appetizing manner.
In today’s hyper-competitive marketplace, it is no longer enough for a business to rely solely on the quality of its products. For educated consumers, quality and freshness is a given. This has forced food and beverage businesses to engage in visual marketing strategies as a means of differentiating themselves. Having great, mouthwatering pictures on your menu and social media gives you a guaranteed edge over your competitors. It should always be part of your marketing strategy to highlight the quality of your food through photos and advertisements.
Food Styling is responsible for making your campaigns taste great. A food stylist is to food photography, what a fashion stylist is to fashion photography. They help create stunning food pictures by arranging the scene in a visually appealing way that makes the food look even more desirable! Everything from buying the groceries, needed materials, plating and setting the food on the scene, and ultimately styling it to make it look perfect, a food stylist plays a very important role in a photoshoot. In conjunction with the food photographer, they work together to create and capture enticing and aesthetically beautiful food images for magazines, cookbooks, social media, menus, websites, or any other media your product may live on.
Professional food styling and food photography will take your digital presence to a whole new level and help increase sales, attain new customers, and differentiate your business from competitors in today’s saturated market.
If you own a business in the Food & Beverage Industry, it should be a part of your whole digital strategy! Contact us at (787) 533-0533 or firstname.lastname@example.org to learn how our skilled food stylists and photographers can help your business stand out.