Being in the surfing-fashion business community for the last 25 years, and the leader in the Caribbean, Kókomo needed a re-branding in order to communicate and engage with the new generation of millennials. We wanted to represent more than a surf-and-beach shop, more as lifestyle clothing, so that it became a new trendy lifestyle brand that people would want to wear and engage with. We maintain art direction and photography in social media, store signage and webpage. Our social media management made the brand even bigger than its competitors and turned it into the surf shop with the most engagement on Facebook and Instagram.
Logo • Brand Development • Packaging • Art Direction + Photography • Social Media Strategy