When a stylist is as amazing as Guin Gi, we understand why braiding one’s hair may become an addiction. Strand Addict is a beauty product line targeted to the braiding community. With a fierce look, the brand wanted to reflect its owner’s and her customers’ attitude when their personal appearance makes them feel powerful and fearless. We drew inspiration from urban environments to shape art direction and the overall feel of the brand.
Naming • Logo • Packaging • Brand Development