El Mercado is a 100% local distribution company from Puerto Rico bringing the freshest harvests to your local supermarkets and drugstores.The identity was created using the topography of Puerto Rico as the base for its design. You don’t get more local than the island itself. We worked on the logo, set brand guidelines, and created packaging for a wide range of products that focus on the farmer’s that do the growing and harvesting.
Logo • Brand Direction • Package Design • Illustration • Social Media Content Creation
