El Antojo is a comfort food truck that brings savory Puerto Rican fusion to the heart of Miami. We aimed to create a brand that evoked fun and friendliness, while really pushing the boundary and creating something totally out of the box. Brand Designer Ángel Cardona (@cardonacruz) created a logo that consists of a custom type designed to be adapted into several faces that respond to the food-eating experience. The brand also features a unique effect; a 3D development that allows for different figures to pop out of the truck’s design when 3D glasses are worn. This effect makes the food truck stand out among a sea of its kind, and leaves a lasting impression on kids and adults alike.
