Fusionworks, Inc. is a consulting firm that connects innovative people with business knowledge and technology. The challenge was to rebrand a 15 year-old company and better represent the multiple services they offer. The logo is anchored by the metatron icon, which symbolizes the merging of Fusionworks’s three pillars: Business, Technology and Innovation - and also makes reference to the three founders. The Metatron also resembles an F, the first letter of Fusionworks. The green color palette represents growth and makes the brand distinguishable from colors used by the competitors.
We built a brand that highlights Fusionworks’s real asset, which is their human resource. In the brand art direction we included photos of people helping people which reflects the slogan we created for Fusionworks: “Your people is our business”
Logo Design • Brand Voice • Brochure • Website