Happy House is a Florida based house maintenance company. Our challenge was to create trust with the customers through the branding and design. The logo makes direct reference to the name and has a smile in the shape of a home in it. We also created a full set of illustrations to represent every area of a home that needs maintenance. This makes the brand feel approachable to every homeowner.
We chose a blue as the primary color for the branding of Happy House because blue, opposite blood orange, which represents fire, is a color that portraits confidence and calmness. We wanted the palettes of blue to engage with the user and create the sense of comfort you need in a home.
Logo • Visual Identity • Stationary • Vehicle Wrap • Website
