Our rebranding project for Asociación de Productos Hecho en Puerto Rico includes three fundamental changes: the name readjustment, the creation of an institutional logo for the association, and a revision of the seal for Hecho en Puerto Rico.
We created a dynamic and flexible brand that can change depending on its use. In the name readjustment, we added the prepositions “in” and “for” (‘En’, ‘Por’, y ‘Para’ in Spanish) to incorporate the user, and highlight the inclusion of all the entrepreneurs and companies that work towards the economic growth and development of the island. For the color palette, we stuck with the gold of the gear, and combined it with white and purple to symbolize nobility, richness, creativity and pride. This project marks a new era for the Asociación de Productos Hechos en Puerto Rico and with it, the future of all products from Puerto Rico to the world.