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Tactical
Category
Rebranding
Industry
Professional Services
Project Dimension
2.D

Tactical Media Group are the leaders in Out Of Home advertising in Puerto Rico. Over a year ago, Tactical tasked us with rebranding their visual identity also considering their upcoming 20th anniversary. Our goal was to turn an advertising medium into a proper brand, and unify some of Tactical Media’s existing brand elements with the newly designed ones to create a fresh visual identity with a modern feel. Tactical’s new logo is an imagotype, which features the brands name and its new icon. The icon is composed of shapes that allude to the classic structure of a billboard. When you multiply these shapes Tactical’s symbol is created; we titled it: The OOH. 


The typography used for Tactical’s brand development was custom made to give their new visual identity a modern feel, have it be more legible than the previous one, and transmit precision and clarity to those engaging with it. For the color palette, we kept the shades of blue that characterized Tactical’s previous branding and added orange to make it more flashy and noteworthy. The interpositioning of colors also helps give them a more dynamic look.

For Tactical Media’s new brand identity we created the slogan: “¡Dejate Ver!”, which translates to: “let yourself be seen.” This slogan emphasizes the diversity of mediums through which Tactical Media Group can help your business be seen. It also speaks to Tactical’s omnipresence as an advertising medium.

For Tactical Media’s new brand identity we created the slogan: “¡Dejate Ver!”, which translates to: “let yourself be seen.” This slogan emphasizes the diversity of mediums through which Tactical Media Group can help your business be seen. It also speaks to Tactical’s omnipresence as an advertising medium.

For Tactical Media’s new brand identity we created the slogan: “¡Dejate Ver!”, which translates to: “let yourself be seen.” This slogan emphasizes the diversity of mediums through which Tactical Media Group can help your business be seen. It also speaks to Tactical’s omnipresence as an advertising medium.

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