LEENN offers legal, engineering and consulting services for entrepreneurs and innovation champions, propelling them and protecting their intellectual property so they can capitalize on their creativity efforts. We wanted the brand to express formality, but also seem approachable. We created a logotype that mimics the copyright symbol with an isotype of the letter L. The non-traditional palette we chose combined with such a stylized logo allow for these two perspectives—formality and approachability—to collide.
Naming • Logo • Brand Development • Brochure • Web Design
